When you are starting your own online business, SEO (Search Engine Optimization), is one of the most important concepts of your internet business. Your website’s SEO is the way that search engines scan your website’s content to produce results for people who are searching for information on the internet. And, for any online business start up, you need the search engines to drive website traffic to your website.
If you are starting up an online business, there are two main types of search engine optimization.
On Page SOE is like an online business startup checklist for your website. It is about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on the pages of your website.
The second is Off page SEO. This is also known as link building and is process of developing links back to your website from other websites. This is achieved by strategies including article marketing, social bookmarking, links from social media and video marketing.
In this article we will look at On Page SEO because when you are starting your own online business it concerns everything that is actually on your website. Even if a search engine does find your website page, if there is nothing relevant on the page in relation to the search it will not rank your website in its listings.
The first step of starting online business SEO is to create your keywords. These are the words that somebody will use online when looking for a product or service connected to your business. You need to take time and consideration when creating your keywords because without them your website will not be found by the search engines.
Ideally, you should look to have approximately 500 words per page on your website with between 4 to 8 keywords within the text. The amount of keywords on the page is called keyword density. Remember to write your content so that it can be easily read by people, not just by search engines. If you just load a page full of keywords about your internet startup ideas, your website may be marked as spam and not get ranked at all.
Specific keyword phrases will rank better than just single or generic keywords. There is a lot of competition online for general keyword terms. If your keyword phrases are too generic there will be less likely to rank well in the results. There are several free online tools to help you choose your keywords. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye.
Be Creative With Your Website.
The more creative you are with your online business startup, the higher your website will appear in the rankings. Put unique and different content on each page and add graphics to make it more attractive to your visitors. Each graphic should have a keyword attached to it, called an ALT tag. This is because search engines cannot see graphics but they can use ALT tags to decipher what an image is or what it is representing.
When writing your content keep your paragraphs short and make use of bullet points and sub headings. When you are starting your own online business you will most likely have plenty of new content to put onto your website in the early days. But you must carry on adding content to your website regularly. Search engines like fresh content and will rarely provide results that are based out of date content. Also, ensure that your website does not have any broken links.